A new Government anti-smoking campaign being launched on Monday will for the first time contain messaging around the dangers of vaping.
As part of the $63 million media blitz, the Give Up For Good campaign will see four separate advertisements hit TV and mobile phone screens and target both youth and adults who vape, as well as Australians who smoke.
The anti-vaping campaigns come amid soaring rates of the use of e-cigarettes, especially among young Aussies, with a recent survey finding almost one in 10 teenagers were using vapes last year, up from fewer than 2 per cent in 2019.
Focused on vape users under the age of 24, the youth-targeted campaign shows the isolating impacts of nicotine dependency, and how vaping can quickly turn from casual usage to addiction.
A second campaign aimed at adults who use vapes asks whether they are in control of their vaping.
![### UNDER EMBARGO UNTIL 9pm AEST Sunday 9 June, 2023 ### The Australian Government is taking strong action to stamp out vaping, protect Australians of all ages from the harms of tobacco and nicotine addiction, and to support people to quit. The ‘Give Up For Good’ campaigns aim to empower Australians to give up cigarettes and vapes for good – or never start in the first place – so they can live healthier lives. PICTURED: Young people who vape - ‘Why Are We Still Doing This?’ Unknown](https://timesofsydney.com/wp-content/uploads/2024/06/e34848c48b5a9fb08559ff80fb668af014ab5469.jpg)
Health Minister Mark Butler, who will launch the campaign on Monday, said the advertisements come as the Senate prepared to debate the Government’s vaping crackdown.
“The Albanese Government has been closing every one of the loopholes left by the former government’s failed vaping policies, including closing the border to non-therapeutic vapes and introducing world-leading legislation to prevent the commercial possession, sale, supply and manufacture,” he said.
![### UNDER EMBARGO UNTIL 9pm AEST Sunday 9 June, 2023 ### The Australian Government is taking strong action to stamp out vaping, protect Australians of all ages from the harms of tobacco and nicotine addiction, and to support people to quit. The ‘Give Up For Good’ campaigns aim to empower Australians to give up cigarettes and vapes for good – or never start in the first place – so they can live healthier lives. PICTURED: Adults who smoke - ‘Choose Your Hard’ Unknown](https://timesofsydney.com/wp-content/uploads/2024/06/ac792b29123e79ef0e7b3f000f0225176e4e4e2e.jpg)
“Nicotine is highly addictive and before you know it, what starts as an occasional thing becomes something much more serious. But it’s never too late to quit.
“All Senators now have the once-in-a-generation opportunity and responsibility to act to safeguard the health of young Australians for generations to come. The best time to have done this would have been five years ago, but the second-best time is now.”
![### UNDER EMBARGO UNTIL 9pm AEST Sunday 9 June, 2023 ### The Australian Government is taking strong action to stamp out vaping, protect Australians of all ages from the harms of tobacco and nicotine addiction, and to support people to quit. The ‘Give Up For Good’ campaigns aim to empower Australians to give up cigarettes and vapes for good – or never start in the first place – so they can live healthier lives. PICTURED: Adults who smoke - ‘Choose Your Hard’ Unknown](https://timesofsydney.com/wp-content/uploads/2024/06/4a8c3911ba858176fad5825b3efc8d938033d471.jpg)
Australia Council of State Schools Organisations president Damien Ellwood said the prevention and assistance being offered to young Australians meant safeguarding the next generation from the dangers of nicotine addiction.
“This action by the government is in line with the findings from ACSSO’s The Impact of Vaping Survey, which highlighted the widespread concerns about the surge in vaping among students and its associated health risks,” he said.
“By recognising the dangers of nicotine addiction, respiratory issues, and mental health impacts, and by providing the necessary resources, the government empowers parents and families to support their children and teens effectively.
“The scale and design of these actions can be assessed based on their impact on youth vaping, with modifications made as needed.”
As part of the campaign, the Federal Government is also extending vape warnings to anti-smoking services, including the My QuitBuddy app.