Popular cruise company P&O Cruises Australia is set to shut down after 90 years of sailing the seas and entertaining Australian holidaymakers.
In a move aimed at optimising its brand portfolio and enhancing operational efficiencies, parent company Carnival Corporation, based in Miami, has announced that P&O Cruises Australia will fold into Carnival Cruise Line by March 2025.
This decision is part of a series of measures to bolster Carnival Cruise Line’s capacity and will bring a significant shift in the company’s operational structure as Carnival attempts to streamline.
Chief executive of Carnival Corporation Josh Weinstein said: “We’re leveraging our scale in an even more meaningful way by absorbing an entire brand into the world’s most popular cruise line.”
“This strategic realignment not only enhances operational efficiencies but also underscores our commitment to delivering exceptional cruise experiences to our guests globally.”
While acknowledging the achievements of P&O Cruises Australia as a storied brand Mr Weinstein said the realities of the region required change.
“P&O Cruises Australia is a storied brand with an amazing team, and we are extremely proud of everything we have accomplished together in Australia and the broader region,” said Weinstein.
“However, given the strategic reality of the South Pacific’s small population and significantly higher operating and regulatory costs, we’re adjusting our approach to give us the efficiencies we need to continue delivering an incredible cruise experience year-round to our guests in the region.“
Mr Weinstein said Carnival Corporation “remains committed” to the Australian market and that new ships will be on the way.
“We will continue to be the largest cruise operator in the region with 19 ships calling on 78 destinations and representing almost 60 per cent of the market,” he said.
As part of the transition, the Pacific Encounter and Pacific Adventure ships will be rebranded and operated under the Carnival Cruise Line banner, while the Pacific Explorer will exit the fleet in February 2025.
Christine Duffy, president of Carnival Cruise Line flagged changes are on the way for the old P&O ships.
“We look forward to bringing some of our innovations to more cruise guests in the region,” said Ms Duffy.
“While there will be some changes, including the availability of our popular HubApp, we remain committed to delivering exceptional experiences tailored to the preferences of our guests in the South Pacific.”
Guests with existing bookings will be notified of any changes, ensuring a seamless transition process.